Cowboy Kush began with a single cowboy hat–shaped business card — a bold, one-of-a-kind idea that captured attention and sparked conversations across Massachusetts. What started as a personal expression quickly grew into a statewide brand built on that same spirit of originality, now representing a movement rooted in community, quality, and fairness.

Meet Jose Lucero, a laid-back local with a love for blunts, martial arts, and scenic smoke spots like Kincaid Park. As our first feature in Local Smoke, Jose shares his mellow approach to herb and how staying grounded in nature shapes his everyday high — the perfect start to Cowboy Kush’s new series highlighting real smokers in real places.