In this episode of the High Functioning Podcast, Cowboy Kush founder Avery Leveston joins Jason Reposa to share how Cowboy Kush partners with local farms, reduces COGs through strategic support, and invests directly in dispensary staff — all while using key market data to build a smarter, more connected distribution model.

Cowboy Kush began with a single cowboy hat–shaped business card — a bold, one-of-a-kind idea that captured attention and sparked conversations across Massachusetts. What started as a personal expression quickly grew into a statewide brand built on that same spirit of originality, now representing a movement rooted in community, quality, and fairness.

Meet Jose Lucero, a laid-back local with a love for blunts, martial arts, and scenic smoke spots like Kincaid Park. As our first feature in Local Smoke, Jose shares his mellow approach to herb and how staying grounded in nature shapes his everyday high — the perfect start to Cowboy Kush’s new series highlighting real smokers in real places.